Campaign Focus

Organ transplation is an important topic, it’s something we can all agree upon. Nonetheless, finding the right candidate for organ donation remains challenging. Campaigns like Drugie Życie aim raise awareness among people on this subject. My role in the mentioned campaign was designing promotional materials.

Target Audience

Our target audience encompassed individuals of all ages. To reach a diverse audience, the campaign distributed flyers in schools and at related events. Therefore, it was crucial to ensure the designs were easily accessible to everyone. I opted for simple designs that could be quickly understood, allowing people to grasp the topic at a glance.

Volunteers with banner Banner-wielding volunteers spring into action!

Designs

I’ve created more designs for the campaign than what’s shown here. To view them all, feel free to check Figma. Some were done in Figma, and the rest in Photoshop.

Knowledge in a nutshell flyer Dive into knowledge’s essence with a compact flyer!

Informational Flyers Informational flyers spread at meetings!

Banner on school entrance Vibrant banner welcomes all at school entrance event!

Final Words

As I reflect on our campaign, I’m reminded: it’s more than just immediate impact. It’s a call to advocate for life-changing causes. Organ transplantation isn’t just surgery; it’s hope, a symbol of human kindness. In our quest for a better world, campaigns like Drugie Życie show that even small actions matter.

Main event presentation Prepare for the ultimate crescendo - The Grand Finale!